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Tag Archives: Kathy Caprino

How To Write Articles That Become The Most Popular In Your Field: 7 Critical Steps

So you’re publishing now on your own blog or on LinkedIn, and you’re excited.  It’s a wonderful opportunity that, when done right, can open hundreds of exciting doors for you as an expert and a writer. But you’re noticing something that confuses you – other writers’ posts are getting thousands more views than yours do, on the very same topic. No matter what you try, you can’t get the attention you feel your writing and ideas deserve.

Why is that?

I’ve been following and interviewing influential writers and thought leaders now for three years on my Forbes blog “Career Bliss,” and have observed what these generous givers and experts do that others don’t. In my own writing too (and in my work on the LinkedIn publishing platform since June), I’ve learned a few critical lessons about writing posts that have the potential to go viral and reach an audience far beyond our expectations.

I’m very grateful that my post 6 Toxic Behaviors That Push People Away is now the most-read post ever on LinkedIn, at 2.7 million views, and truthfully, the success of that post surprised me more than anyone else. I have some ideas about why it was so successful, but it’s not a science (as much as content marketing consultants want to tell you it is).

When you take the time to study what influential writers do differently from other folks (and I’d highly recommend you do), there are eye-opening lessons you can learn about how to stop “marketing” your content, and instead, start connecting more deeply with an audience you love.

Here are the top 7 tips I offer new writers, “experts” and thought leaders who want their content viewed at the highest levels:

1. Do a superlative job at the basics.

Content

To reach a large audience, you have to tackle topics and issues that grab hold of the reader, making them feel that they would be missing something critical if they didn’t read your article. Don’t write about the same old topics – leadership, management, social media, marketing, sales, careers – in the same old way. Uncover completely new angles that are truly your own. Share powerful ideas that move, educate, and entertain. Use everything you are and you know. But your articles have to share more than just your personal opinion. To strike a chord in many, you have to know what you’re talking about intimately, and that insight comes from experience, research, and ongoing intellectual curiosity. It has to be more than you pushing yourself into the spotlight.

Headlines

Your headlines have to be very powerful and compelling, strong enough to make people say, “Oh shoot, I’ve got to stop what I’m doing and read this now,” even if they feel they have no time to read another post in their entire lifetime. How to make your headlines irresistible? Think about the core theme of the story, and find a way to articulate the emotional heart of it so that even you would have to stop in your tracks and read it. What would make YOU stop what you’re doing and click the link to open it?

A great colleague of mine told me that his content marketing consultant friend said “Use numbers in your headlines, and odd numbers work better.” That advice irks me to no end, because now we see thousands of writers producing empty and useless listicles that read like shopping lists (but with odd numbers).

Yes, numbers do work in headlines, and often odd numbers work better, but rules are meant to be broken (as my 6 Toxic Behaviors post revealed). Use numbers when that’s the best approach (I use them frequently, but not invariably) for the content, but often it isn’t. Don’t be lazy with it.

Images

Make sure you’ve found an image that grabs the reader by the collar, and touches them deeply, reflecting the heart of the story. That usually requires an investment – most free sources simply don’t offer images with high enough quality or impact you need (I use iStock photo and love them).

2. Reach the broadest audience possible within your area of expertise.

When the 6 Toxic Behaviors post started to go viral, I asked my 19-year-old daughter, “Honey, why do you think this is capturing so much attention?” She said something so wise and savvy. She shared, “Well, it seems that people will want to read this because, 1) they want to figure out if they’re toxic, and 2) they want validation that the person in their life who SEEMS so toxic, really is.”

Wow, there’s truth to that. If we think about the number of people on this planet who either wonder if their own behavior pushes people away, or wants to confirm that someone in their life is crazy-making, we’re talking about millions of people.

To go viral, you have to reach a large audience that says, “YES!!” to your material, even if it’s a hard pill to swallow. Think about how you can expand the interest level of your pieces by touching on more expansive themes, observations, and behaviors.

3. Learn to sense the “energy” of your messages and your style.

In my training as a therapist, energy healer and career coach (after my 18 years in corporate), I learned that everything is energy. We feel it, process it, and react to it, often without being aware. The energy of your messages can make or break an article. Try to sense the energy of the words and ideas you’re sharing. If your writing smacks of condescension, arrogance, or snobbery, your post won’t get the exposure you want (or at least it won’t be the kind of exposure you want).

4. Base your work on a solid understanding of what you’re talking about, and research, research, research.

Don’t make your writing just about you. Your story is interesting, but it’s not enough. I remember when I embarked on writing my book Breakdown, Breakthrough (about the 12 hidden crises working women face and how to overcome them) I thought I knew everything there was to know about professional crisis for women. But I was encouraged to do more research, and I spoke to over 100 women around the country about overcoming professional challenge, and it rocked my world. I’ll never make that mistake again, of thinking that my experiences were enough to have a solid understanding of a topic. What you know is great, but reach out to others to learn much more.

5. Create authentic discussions and engagement around the topic – don’t just push it out there.

When you post an article, don’t expect it to fly by itself. Start meaningful discussions on LinkedIn and elsewhere that will continue and broaden the conversation, even if folks never read your article that spurred these discussions. Don’t push your material – just engage with people about an intriguing question that your material brings up. Then be highly active on the discussion threads. It takes a great deal of time, but if you want connection, you have to be present, open, and thoroughly committed to conversation.

6. Build a large list on your website of loyal followers who love what you have to say.

One key ingredient that has helped me so much in my business and writing is building a large subscriber list (50,000+) and doing the work of growing it by 1,000 subscribers a month. There are numerous ways to do this, and they’re not overnight steps, but the result is powerful. Build your tribe of people who resonate with and connect authentically with your messages. (Check out my prosperity marketing coaching for more about building an ever-growing tribe of folks you love.)

7. Always – be of service first.

Finally, come from a mindset of helping and supporting others. Be a generous giver and don’t publish articles with your hand out asking “What’s in this for me?” Follow what your community cares about, and give them potent info that will move them forward. Brainstorm new ways that your expertise will help people thrive, grow, enjoy life, make more money, build healthier habits — whatever it is that you want to help with. Turn your “mess into a message” but keep uppermost in your mind that your writing should be a way of expressing your unique voice in ways that are of service to others.

* * * * * *

If you’d like to learn more about this topic, let me know. I’m developing a teleclass this Fall on this, and would love to hear your questions. And take my new Career Success Readiness Quiz to learn if you’re paving the way for more success.

9 Core Behaviors Of People Who Change The World For The Better

Look around you and you’ll see three kinds of people – those who dislike their work, and complain bitterly, those who just tolerate their work and see it as a paycheck and aren’t looking for more (or feel they can’t have more), and finally, those who love their work, and relish it. The third category is a small subset of all professionals globally, but this group stands out because these are, most often, the people who change the world for the better.

My work as a career success coach and writer connects me with people who’ve made a true and measurable impact in the world – including well-known experts, authors, researchers, journalists, scientists, innovators, business geniuses, and entrepreneurs. But among this group of world influencers there are also everyday people who have found a special niche in which they’ve contributed at the highest level.

It’s critical to note that people who’ve made a real difference aren’t all privileged, advantaged or “special” by any stretch. Many come from disadvantaged families, crushing circumstances and initially limited capabilities, but have found ways to pick themselves up and rise above these circumstances (and their genes) to transform their own lives and those around them.

Researching these makers, shakers and disruptors, and working with my own clients who shape the world around them in powerful and constructive ways, I’ve observed 9 core behaviors that set them apart – habitual ways of behaving and approaching life and work that distinguish them from those who long to make a difference but can’t or won’t find the way.

The 9 core behaviors of people who positively impact the world:

They dedicate themselves to what gives their life meaning and purpose.

Thousands of people today don’t believe in meaning and purpose as something to discover or pursue in life. But those with positive influence feel otherwise. They have found that there is a purpose to their life, and that purpose usually involves some aspect of turning their “mess into a message,” or using what they’ve learned (often the hard way) as a means of being of service to others. People with a sense of purpose are driven, focused, committed, and lit up from the inside – unable to be deterred or distracted from what they believe is the reason they’re on this planet at this time. This sense of meaning and purpose gives them inexhaustible drive and offers guideposts to follow along the path – it informs them of what they wish to attend to in life, and what they need to walk away from because it doesn’t support their higher purpose.

They commit to continually bettering themselves.

People who impact the world for the better know that they are not perfect. They understand how their knowledge isn’t “complete” – there are always gaps, biases, limitations and prejudices, and new places to go with their expertise.

Yes, there are powerful narcissists aplenty, but their influence isn’t positive or helpful in the long run – it’s damaging and destructive. Innovators who positively shape the world come from a “beginner’s mind” and a loving, compassionate heart – with an openness to see, learn, and experience new things on the way to being a better servant of the world.

They engage with people in open, mutually-beneficial ways.

Those with huge positive influence understand the power of relationships, connection, and engaging with the world openly. They’re not afraid to get “out there” – connecting with others, sharing their knowledge and talents, offering their authentic and often contrarian viewpoints and opinions. They’ve pushed beyond any introversion, shyness or reluctance to be who they are, and have learned how to relate well with others and build mutually-supportive relationships that catapult both parties to a higher level. They know that positive, supportive and authentic relationships are the foundational building blocks to anything and everything they want to achieve.

They invest time and energy not in what is, but what can be.

The people I’ve interacted with and interviewed who’ve made a huge positive impact in the world don’t settle for conformity. When they see something that agitates and disturbs them, they strive to know more, get to the root of the challenge, research and understand the contributing factors, and arrive at new solutions. They observe gaps and mistakes in common thinking and behavior, and trust themselves in their belief that it’s time to push the boundaries of what’s accepted.   They want to affect change because they believe change will bring a better way to live.

They embrace critique.

The most powerful positive influencers don’t need or want to be “right” – they want to grow and be more effective. For that to occur, they walk right into critique, and they embrace challenge. They’re not afraid to put their work out there for others to poke holes in.   They are strong and confident in the face of opposition, yet know how to integrate constructive feedback to strengthen their work and ideas. They engage in open dialogue and welcome scrutiny.

They spread what they know.

We’ve all met authors or “experts” who keep their knowledge secret, close to the vest. They’re afraid to let it out for fear someone will steal it or make money on their ideas. This is the opposite of the positive influencer’s mindset. Those who make a true positive difference can’t help but share and teach what they’ve learned. They don’t see their knowledge as just some commodity to sell, as a meal ticket or a money maker – they see it as information that has to be shared with the world for its betterment. They believe their ideas and innovations are of use and value to others, and can’t help but share those openly, and teach others what they’ve learned. They understand the universal principle at work – “the more you give, the more you get.”

They uplift others as they ascend.

You’ve experienced, as I have, scores of “leaders” and high-achievers who’ve gotten where they are by stepping on the heads and backs of those in the way. These are not true leaders or influencers because their power is a sham – it was obtained unethically and is shallow and weak, and can’t be sustained over the long haul.  I have encountered power-mongers who were crushing and cruel to their subordinates and I wondered when they would finally reap what they’ve sown. Over the long term, this day always comes.

On the other hand, people who positively impact the world not only obtain amazing results in their work, but their process of obtaining these results – how they operate in life — is also inspiring and uplifting. They are happy to help and support others, and have an overflow of positive energy that enriches the lives of everyone they work with and connect with. These positive influencers want others to grow. They walk away from “success-building” opportunities that will be hurtful and damaging to others. They know that those unethical, demeaning or destructive approaches go against the very meaning and purpose they’re committed to.

They view the journey as the goal.

Positive influencers don’t take short cuts or go for the quick buck or easy answer. They don’t view some arbitrary goal or outcome as a destination, because they believe there is no end – it’s all in the journey. It’s about what they’re learning, experiencing, and building that helps others, and for that, there is no defined end point. They embrace failure more readily than others as “information” that guides them. They are more fluid and flexible, and more open to the “how’s” because their ultimate goal is not about upholding their title, salary, reputation, stature or power, but about new ways to help and share what they know.

They use their power and influence well.

Sadly, it’s a common occurrence in business today to witness power and influence being wielded as a weapon. It hurts and destroys. Positive influencers use their power well and wisely. They understand the widespread influence they have, the power they have to build up and elevate, or tear down. Those who impact the world for the better are careful and judicious with their words, actions and behaviors. They care deeply about their leadership and communication process and style, and the influence they have. They take it seriously, as a special honor and responsibility not to be flaunted or misused. They understand their special role, and accept it with grace, compassion, and care.

Are you longing to make a positive impact in the world?  What can you do today to shift your behaviors to make more of a difference?

(To build a more rewarding and impactful career, check out The Amazing Career Project.)

Are You Toxic To Deal With? How To Tell, and How To Change

 

Last week, I posted a piece on LinkedIn about toxic behaviors that I see everyday in the work I do, and the response has been quite amazing.  Here’s the post:

6 Toxic Behaviors That Push People Away: How To Recognize Them In Yourself and Change Them

When I write an article, I truly never know how it will be perceived and received. I just write about what matters to me, and what emerges on the forefront of what I’m thinking about and focusing on that week.  In this case, I felt compelled to write about behaviors I see daily (and that I’ve engaged in as well), that wreak havoc in our lives and careers, bringing with them unhappiness, pain and suffering to those participating in them, and to everyone involved.

What’s shocked me about this post is that it went viral (1.8 million views to date), and that some of the direct responses I’ve received were evidence of the exact same toxic behaviors I’ve described.

I’ve heard from people who:

1) Attacked me for my views, and called the post dangerous

2) Accused me of thinking I was “better” than other people

3) Put me down for not seeing their “specialness”

4) Demanded I help them now

5) Criticized me for not having more time and ability to personally help everyone who needs it

6) Called me judgmental and haughty for pointing out toxic behaviors

The lesson I’m learning in my life and work right now (and it’s an important one for me) is that when something reaches millions of people, there will be just that many different types of responses (good, bad, and the ugly), and my boundaries need to be sufficient to withstand that.  And I need to focus on the positive and be grateful that the post had an impact, and made people think.

About toxic behaviors, my wish from this piece is that people can begin to identify these 6 toxic behaviors in themselves but from a loving, compassionate standpoint, not to beat themselves up about it.  I believe we’ve all engaged in some form of these behaviors throughout our lifetimes – they’re universal.  The key to increasing your happiness and having more satisfying human connection is gaining greater awareness of when you are hurting yourself and others. Greater awareness equal greater choice.

The six toxic behaviors to watch out for are:

1. Taking everything personally

2. Obsessing about negative thoughts

3. Treating yourself like a victim

4. Cruelty – lacking in empathy or putting yourself in others shoes

5. Excessive reactivity

6. Needing constant validation

Once you can recognize these behaviors in yourself, and accept that you have the capacity to be self-obsessed, negative, self-limiting, cruel, emotionally reactive, and overly needy, you can do something about it.  But if you continue to hold yourself above self-scrutiny, you can’t change or grow.

Thank you for looking at yourself in the mirror today, and being honest and open in identifying what you see, both the things you’d like to change, and the things in yourself you’re grateful for and appreciative of.  Writing this piece has deepened my commitment to identifying these toxic behaviors in myself — and also appreciating what is positive, loving, and helpful — and doing something about it.

Let me know what you think about these 6 toxic behaviors. Do you see yourself in any of these? What have you done to shift away from them?

 

5 Critical Ways To Unplug On Your Vacation

Photo by Elliot Lipner

As summer is that wonderful time for so many to take off for vacation and detach from their job stresses and strains, it’s time now to think about exactly how you’ll plan your exit.

Throughout my career, I’ve had every manner of work situation and crisis emerge while I was on vacation, and sometimes I handled it well, but other times not so well.  If you want to truly unplug, relax and get away with your family and friends, here are 5 critical ways to unplug and make it work:

1)  Make a firm commitment to yourself and your family about how much work you’ll do, and guard that commitment fiercely.

For example, decide up front how many times you’ll check your devices , and stick to it. If you check your phone and email every fifteen minutes, you won’t be able to unplug and detox from the stresses of your job and professional life. Your mind can’t disengage sufficiently to focus on your vacation, your family and friends, and your new surroundings.   If you have to check in, do it in a limited way, perhaps three times in a week, and make it after work hours if you can.

2) Communicate to your colleagues and supervisors about your vacation well beforehand, to inform everyone who needs to know.

Well in advance of your vacation, make it clear when you’ll be gone and that you will have limited access to email on vacation. Clarify that if they need something from you, they’ll need to ask for it and get it before you leave. Don’t set up the expectation that they can bother you day and night and that you’ll be responsive to those requests.

3) Build a clear boundary – set your vacation reply on your email.

This will inform everyone who contacts you that will have limited access to email and will respond as soon as you can after your return.

4)  Assign someone you trust as your key point person.

If you can, assign someone reliable and who knows you well as the key point person for you when you’re gone. This individual — be it your assistant or a colleague or manager in your department – can field questions and issues effectively, and will reach out to you only in true emergencies or situations that truly require your attention.

5)  Decide up front what issues you WILL deal with at work if they arise, and what you won’t.

Prioritize in your mind what constitutes a true emergency, or work issue that you wouldn’t want to miss out on, and what you DO want to leave behind. For example, once when I was on vacation in Cape Cod I received a request for an interview from the Wall Street Journal to comment about a hot news item about pregnant women’s rights in the workplace. You bet I took that call, and was happy to!

* * * * * *

I know that many will read this and say, “No way, Kathy. This can’t work for me.  I’m too needed at work! They won’t leave me alone.”

To that, I say it’s up to you to build a strong and clear boundary around your private, personal time. If you fail to make it crystal clear what your requirements are for unplugging, then people can’t help but intrude on your private time, because you’ve communicated – either consciously or unconsciously – that it’s acceptable for them to do it.

Be bold, unplug, and enjoy your vacation!

What strategies have you used to successfully unplug, relax and restore on vacation? Please share!

(To build a happier, more rewarding career, visit kathycaprino.com and The Amazing Career Project.)

How to Identify Your Passion (and Use It To Fuel Your Work)

I hear from hundreds of women each month asking a fascinating variety of career and work-life questions, hoping for some guidance. But one question emerges more frequently than any other, from women of all walks, levels, and capabilities.

The one question I hear more than any other is, “How can I figure out what my passion is?”

I had a powerful personal experience this week that I think exemplifies the answer to this question and I’d like to share it with you.

I had the wonderful opportunity to attend two important conferences in New York City that opened my eyes to new insights and learnings. The first conference was on business innovation and “disruption,” sponsored by WOBI, and the other was Claudia Chan’s S.H.E. Summit, a global women’s leadership and lifestyle event.  WOBI on Innovation focused on the many, multifaceted disruptions that are impacting business today, and the tremendous upside opportunities they present for those flexible and aware enough to both spot and react to them quickly.

The next day I attended the 3rd annual S.H.E. Summit which convened more than 60 thought leaders and partners igniting change and offering a global conversation and celebration of female potential and possibility.

Both conferences featured renowned experts, and both focused on exciting topics at the forefront of culture and business.

After the first day on innovation, my mind was full with new ways to think about business and career problems, how to turn these problems upside down and perceive and analyze them differently. I was inspired and motivated, by Andy Cohen, on Overcoming Barriers to Disruptive Thinking, and by Stephen Ritz, on Transformational Innovation. Ritz’s story is deeply inspirational – it reveals the transformation that’s possible when we challenge assumptions, think very differently, and refuse to accept the unacceptable. Ritz is a Bronx County science teacher leading a double revolution – of education and urban renewal. His world is New York City’s South Bronx, a place traditionally associated with gang activity, poverty and crime. As the leader of the Green Bronx Machine, Ritz is driving a movement that is changing people’s perceptions and transforming lives, based on his belief that students shouldn’t have to leave their community to live, learn and earn in a better one. The best quote of the day for me was his, “I don’t want to accept what I cannot change. I want to change what I cannot accept.” (Now THAT is passion.)

The second day offered the same high level of educational and informational information and experiences – with fabulous speakers including Claudia Chan, Marlo Thomas, Sallie Krawcheck, Nigel Barker, Gary Barker, Ambassador to the U.N. Samantha Power, and many more. I was engaged and upflited, and also had new flashes of insight and revelation about the current state of affairs for women around the world, and new solutions to improve that state.

But one thing grew very apparent to me throughout the two days’ experiences – my heart, spirit and mind were much more actively engaged by discussions, research and information that touched on global women’s growth and advancement.

Throughout the S.H.E. Summit, for example, I cried, I laughed, and felt deeply moved by the speakers’ experiences and often contrarian viewpoints on gender equality, violence against women, fostering diversity in corporate America, integrating men in the support of women, women’s economic independence, education, and more. At times, I wanted to jump up on stage and join the conversation myself, and (dare I say), add my different views and perspectives. I was “buzzing.”

The important lesson I was reminded of from this experience is that when you find yourself learning about an area in which you desperately want to help and simply can’t stop yourself — that’s your passion. And you are happiest in your work when you’re tapping into that passion – giving form to your life intentions in ways that help others (as Maria Nemeth explains in her great book The Energy of Money).

Based on my coaching and training work with hundreds of women around the globe who’ve found their passion, and are leveraging it in their work, here are the hallmarks of the experience when you’ve discovered your passion and are working in your sweet spot:

  • Despite all your concerns about how crashingly busy you are already in your life, you want to DO more to help this situation and are ready to act NOW
  • You’re enlivened by the people you meet who are involved in this cause or area, and they inspire you
  • You feel like a beginner – you realize you have many things to learn and can’t wait to learn them
  • This area of focus for you is deep, rich and inexhaustible – there is so much that needs to be done and explored
  • You feel more alive, valuable, and contributive when focused on these issues, and that makes you happier and more engaged personally and professionally
  • Being involved in this area helps you marry up everything you’ve ever cared about, and everything you are, and allows you to draw on your many talents, skills and capabilities in new, exciting ways
  • This area of focus gives your life meaning and purpose
  • You feel humbled at the enormity of the task ahead of you, but thrilled to be part of it
  • You feel more love and compassion in your heart, and more connected to the world around you

But many women say, “Kathy, I’m not sure what I’m passionate about. How do I discover that?”

To identify what you’re passionate about, dig deep and answer these questions:

  1. Look carefully at what you’re drawn to in life. What do you read, watch, listen to, follow?
  2. What agitates and upsets you in the world and compels you to DO something?
  3. Where are the people who inspire and uplift you? What are they focused on?
  4. If you could take one college level course or program for free on anything at all, what would it be?
  5. In what areas are you drawn to helping others?
  6. What “mess” in your life can be turned into a “message” for others?
  7. What skill or talent do you wish you had, that would be exciting to pursue?
  8. What area do you secretly fantasize about being involved in but feel foolish to say it out loud?
  9. If you knew you couldn’t fail and it would all work out beautifully (financially and otherwise), what would you try?
  10. What did you adore doing as a child that you’ve let slip through your fingertips?
  11. What (or who) holds you back most from pursuing what excites you most?

Before my current career, I lived through 18 years of a corporate life that was devoid of passion and purpose, and that led to depression, illness, and misery. I can tell you without a shadow of doubt that being lit up by your work is a far happier and more productive way to go.

Are you ready to identify your passion and get moving doing important work that fuels that passion?

(To build a happier, more rewarding career, visit the Amazing Career Project. And check out my latest Forbes post on how to pursue your passion without going broke.) 

 

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